Amit Nizan

Amit Nizan is part of the editorial team at Advertising Age, the leading industry publication, where she curates event content. Previously, she served as Account Manager at TBWA\Chiat\Day and SS+K, both top advertising agencies in New York City. Among her clients were A&E Television Networks, Boots Retail International, Nextel, NASCAR, BlueCross and BlueShield, The Massachusetts Teacher's Association and msnbc.com. While at SS+K, Ms. Nizan led the msnbc.com account team, whose “Fuller Spectrum of News” campaign recently received a host of accolades in a range of categories from effectiveness to creativity.

Amit Nizan's fascination with communication sprouted from the need to be heard as one of six children growing up in Florida. At the tender age of seven, Ms. Nizan created her first ad: an interpretation of the "Get Met, It Pays" campaign for MetLife featuring Snoopy. It seems Ms. Nizan always had a keen passion to understand marketing messages, how they broke through, and what psychological motivations kept brands top of mind.

Nizan earned her B.S. in Advertising from the University of Florida where she met co-author Dr. Lisa Duke Cornell.