John F. (Jeff) Tanner is Professor of Marketing and Associate Dean, Faculty Development and Research at the Hankamer School of Business, Baylor University. He is author or co-author of thirteen books that have been translated into several languages and distributed in over 30 countries. Tanner spent eight years in marketing and sales with Rockwell International and Xerox Corporation. He earned his Ph.D. from the University of Georgia and joined the faculty at Baylor University where he currently serves as the Research Director of the Center for Professional Selling. In addition to writing and research, Dr. Tanner maintains an active consulting and training practice. Recent clients include Cabela’s, Teradata, Wardlaw Claim Service, and others. As managing partner of JKTanner Inc., a marketing research and sales training organization, and founding principal and Research Director of BPT Partners, the premier training and education company focused on advancing the skills and competency of professionals in the CRM industry, he has worked with executives in India, Australia, France, Canada, Mexico, Ireland, Switzerland, Trinidad, and Colombia.