Understanding ConflictLearning ObjectivesDefine conflictUnderstand different types of conflictAddress whether conflict is always negativeLet’s take a closer look at these social issues such as conflict to understand how they can derail companies and individuals alike—and what to do to prevent such consequences from happening to you. In this chapter you’ll see that managing conflict and engaging in effective negotiation are both key for effective organizational behavior within organizations as well as daily life. Conflicts range from minor annoyances to outright violence. For example, 1 million workers (18,000 people per week) are assaulted on the job in the USA alone.National Institute for Occupational Safey and Health. (1997). Violence in the workplace. http://www.cdc.gov/niosh/violfs.html One of the major ways to avoid conflicts escalating to these levels is through understanding the causes of conflict and developing methods for managing potential negative outcomes. Negotiation is one of the most effective ways to decrease conflict and will also be examined in depth in this chapter.Similar to how conflicts can range from minor to major, negotiations vary in terms of their consequences. A high stakes negotiation at work might mean the difference between a company’s survival and its demise (or $443 million dollars as we saw in the opening case about PointCast). On the other end of the spectrum, we deal with minor negotiations on a regular basis, such as negotiating with a co-worker about which movie to see. Maybe you make a concession, like “Ok, we’ll watch what you want but I get to pick where we eat.” Maybe you hold tough, “I don’t want to watch anything except a comedy.” Perhaps you even look for a third option that would mutually satisfy both parties. Regardless of the level, conflict management and negotiation tactics are important skills that can be learned. First, let’s take a deeper look at conflict.ConflictconflictA process that involves people disagreeing. is a process that involves people disagreeing. Researchers have noted that conflict is like the common cold. Everyone knows what it is but understanding its causes and how to treat it is much more challenging.Wall, J.A., & Callister, R.R. (1995). Conflict and its management. Journal of Management, 21, 515–558. As we noted earlier, conflict can range from minor disagreements to workplace violence. In addition, there are three types of conflict that can arise within organizations. Let’s take a look at each of them in turn.Types of ConflictIntrapersonal ConflictIntrapersonal conflictintrapersonal conflictConflict within a person and is a type of conflict that arises when a person is uncertain about what is expected or wanted, or has a sense of being inadequate to the task. arises within a person. For example, when you’re uncertain about what is expected or wanted, or you have a sense of being inadequate to perform a task, you are experiencing intrapersonal conflict. Intrapersonal conflict can arise due to differences in roles. A manager may want to oversee a subordinate’s work, believing that such oversight is a necessary part of the job. The subordinate, on the other hand, may consider such extensive oversight to be micromanagement or evidence of a lack of trust. Role conflict, another type of intrapersonal conflict, includes having two different job descriptions that seem mutually exclusive. This type of conflict can arise if you’re the head of one team but also a member of another team. A third type of intrapersonal conflict involves role ambiguity. Perhaps you’ve been given the task of finding a trainer for a company’s Business Writing training program. You may feel unsure about what kind of person to hire—a well-known but expensive trainer or a local, unknown but low-priced trainer. If you haven’t been given guidelines about what’s expected, you may be wrestling with several options.Interpersonal Conflictinterpersonal conflictA type of conflict between two people.This type of conflict is among individuals such as coworkers, a manager and an employee, or CEOs and their staff. For example, in 2006 the CEO of Airbus, Christian Streiff, resigned because of his conflict with the board of directors over issues such as how to restructure the company.Michaels, D., Power, S., & Gauthier-Villars, D. (2006, October 10). Airbus CEO's resignation reflects company's deep structural woes. WallStreetJournal, Vol. 248 Issue 85, pA1–A10. This example may reflect a well-known trend among CEOs. According to one estimate, 31.9% of CEOs resigned from their jobs because they had conflict with the board of directors.Whitehouse, K. (2008, January 14). Why CEOs need to be honest with their boards. Wall Street Journal–Eastern Edition, Vol. 251 Issue 11, pR1–R3. CEOs of competing companies might also have public conflicts. In 1997, Michael Dell was asked what he would do about Apple Computer. “What would I do? I’d shut it down and give the money back to shareholders.” Ten years later, Steve Jobs, the CEO of Apple Computers, indicated he had clearly held a grudge as he shot back at Dell in an email to his employees stating, “Team, it turned out Michael Dell wasn’t perfect in predicting the future. Based on today’s stock market close, Apple is worth more than Dell.” Haddad, C. (2001, April 18). Why Jobs and Dell are always sparring. BusinessWeek; (2007, January 22). BusinessWeek, p. 69. In part, their long time disagreements stem from their differences. Interpersonal conflict often arises due to competition, as the Dell/Apple example shows, or due to personality or values differences. For example, one person’s style may be to “go with the gut” on decisions, while another person wants to make decisions based on facts. Those differences will lead to conflict if the individuals reach different conclusions. Many companies suffer because of interpersonal conflicts. Keeping conflicts centered around ideas rather than individual differences is important in avoiding an conflict escalation.Intergroup ConflictIntergroup conflictintergroup conflictConflict that takes place among different groups, such as different departments or divisions in a company, or between union and management, or between companies, such as companies who supply the same customer. is conflict that takes place among different groups. Types of groups may include different departments or divisions in a company, and employee union and management, or competing companies that supply the same customers. Departments may conflict over budget allocations; unions and management may disagree over work rules; suppliers may conflict with each other on the quality of parts. Merging two groups together can lead to friction between the groups—especially if there are scarce resources to be divided among the group. For example, in what has been called “the most difficult and hard-fought labor issue in an airline merger,” Canadian Air and Air Canada pilots locked into years of personal and legal conflict when the two airlines seniority lists were combined following the merger.Stoykewych, R. E. (2003, March 7). A note on the seniority resolutions arising out of the merger of Air Canada and Canadian Airlines. Paper presented at the American Bar Association Midwinter Meeting, Laguna Beach, CA. Seniority is a valuable and scarce resource for pilots because it helps to determine who flies the newest and biggest planes, who receives the best flight routes, and who is paid the most. In response to the loss of seniority, former Canadian Air pilots picketed at shareholder meetings, threatened to call in sick, and had ongoing conflicts with pilots from Air Canada. The conflicts with pilots continue to this day. The history of past conflicts among organizations and employees makes new deals challenging.Is Conflict Always Bad?Most people are uncomfortable with conflict, but is conflict always bad? Conflict can be dysfunctional if it paralyzes an organization, leads to less than optimal performance, or, in the worst case, leads to workplace violence. Surprisingly, a moderate amount of conflict can actually be a healthy (and necessary) part of organizational life.Amason, A.C. (1996). Distinguishing the effects of functional and dysfunctional conflict on strategic decision making: Resolving a paradox for top management teams. Academy of Management Journal, 39, 123–148. To understand how to get to a positive level of conflict, we need to understand its root causes, consequences, and some tools to help manage it. The impact of too much or too little conflict can disrupt performance. If conflict is too low then performance is low. If conflict is too high, performance also tends to be low. The goal is to hold conflict levels in the middle of this range. While it might seem strange to want a particular level of conflict, a medium level of task related conflict is often viewed as optimal because it represents a situation where a healthy debate of ideas takes place.Task conflict can be good in certain circumstances, such as in the early stages of decision making, because it stimulates creativity. However, it can interfere with complex tasks in the long run.De Dreu, C.K.W., & Weingart, L.R. (2003). Task versus relationship conflict: Team performance, and team member satisfaction: A meta-analysis. Journal of Applied Psychology, 88, 741–749. Personal conflicts, such as personal attacks, are never healthy because they cause stress and distress, which undermines performance. The worst cases of personal conflicts can lead to workplace bullying. At Intel all new employees go through a four hour training module to learn “constructive confrontation.” The content of the training program includes dealing with others in a positive manner, using facts to persuade others rather than opinion, and focusing on the problem at hand rather than the people involved. “We don't spend time being defensive or taking things personally. We cut through all of that and get to the issues,” notes a trainer from Intel University.Dahle, C. (2001, June). Is the Internet second nature? FastCompany, 48, 144. The success of the training remains unclear but the presence of this program indicates that Intel understands the potentially positive effect of a moderate level of conflict. Research focusing on effective teams across time found that they were characterized by low but increasing levels of process conflict (how do we get things done?), low levels of relationship conflict with a rise toward the end of the project (personal disagreements among team members), and moderate levels of task conflict in the middle of the task timeline.Jehn, K.A., & Mannix, E.A. (2001). The dynamic nature of conflict: A longitudinal study of intergroup conflict and group performance. Academy of Management Journal, 44, 238–251.Key TakeawaysConflict can be a problem for individuals and organizations. There are several different types of conflict including intrapersonal, interpersonal, and intergroup conflict. Moderate conflict can be a healthy and necessary part of organizational life.ExercisesWhat are the types of conflicts that individuals may have at work? Which type have you experienced the most?What are some primary causes of conflict at work?Explain how miscommunication might be related to a conflict at work.