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Business Communication for Success
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- Description
- Table of Contents
- Supplements
Publication Date: Mar 2010
License: Creative Commons
ISBN 13: 978-0-9820430-9-7
ISBN 13 Color: 978-1-936126-12-5
Don't feel like reading this description? Don't! You can listen to a podcast here of Scott discussing his textbook and teaching the Business Communication course.
This book is suited for Business Communication courses, but is also appropriate for Business English, Business Presentation, Professional Communication courses.
Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication.
Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.
Business Communication for Success also employs the Flat World Knowledge business model to create a fully modular text that can be customized to support a variety of courses in Business English, Business Presentation, Professional Communication, and related areas. The text is organized into four parts (which can be easily customized by you to suit your course needs): Chapters 1-3 focuses on a solid introduction to the principles of communication as applied to business. Chapters 4-8 cover the process and skills of writing for business and are capped by Chapter 9, a set of examples of business documents. Chapters 10-14 cover the process and skills of developing and delivering business presentations and are capped by Chapter 15, a set of applications for business presentation. The final chapters in the book address many of the common contexts of business communication, including intrapersonal and interpersonal communication; negative news and crisis communication; intercultural and international communication; and groups, teams, and leadership. Scott McLean's Business Communication for Success provides the range of coverage combined with real-world examples to meet course and student needs. With clear learning objectives, in-chapter and section exercises, and assessment outcomes, this text is suitable for traditional, hybrid, and online teaching environments.- Book Options and Supplements
- About the Author
- Acknowledgments
- Dedications
- Preface
Scott McLean
Scott McLean is the Shadle-EdgeCombe Endowed Faculty Chair at Arizona Western College. He serves as the Professor of Speech Communication with an emphasis in Business Communication for a combined campus partnership with the University of Arizona and Northern Arizona University-Yuma.
Scott is the author of "The Basics of Speech Communication" and "The Basics of Interpersonal Communication", both currently published by Allyn & Bacon.
Beyond his classroom experience, Scott regularly serves as a communications advisor to industry. He has extensive experience and publications in the areas of health communication, safe and healthy work environments, and organizational and crisis communication. He has served as an evaluator on the United States National Institutes of Health's Small Business and Innovative Research (SBIR) since 1995. He served as an evaluator of educational programs for the Ministerio de Hacienda de Chile.
Scott studied at Pontificia Universidad Catolica de Chile and at Washington State University's Edward R. Murrow School of Communication. He and his family divide their time between Yuma, Arizona and Puerto Montt, Chile.
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Instructor Manual
The Instructor Manual will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
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PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
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Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.
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Testbank for Import to Learning Management System - Available August 1, 2010
We have taken our Test Item File and created files to import into the following Learning Management Systems*: Blackboard, Angel, Moodle, WebCT. We also support a Respondus Neutral file that you can use to easily import our questions in any LMS supported by Respondus.
* Please note that only certain versions of each LMS are supported. Click on Supplements for detailed information.
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Test Generator - Available August 1, 2010
Prefer printable tests? Download our Test Generator powered by Brownstone and start creating printable tests today! We offer a test generator for both PC and Mac users.