Business Communication for Success

Don't feel like reading this description? Don't! You can listen to a podcast of Scott discussing his textbook and teaching the Business Communication course.

This book is suited for Business Communication courses, but is also appropriate for Business English, Business Presentation, Professional Communication courses.

Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication.

Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.

Business Communication for Success also employs the Flat World Knowledge business model to create a fully modular text that can be customized to support a variety of courses in Business English, Business Presentation, Professional Communication, and related areas.

The text is organized into four parts (which can be easily customized by you to suit your course needs):

Chapters 1-3 focuses on a solid introduction to the principles of communication as applied to business.

Chapters 4-8 cover the process and skills of writing for business and are capped by Chapter 9, a set of examples of business documents.

Chapters 10-14 cover the process and skills of developing and delivering business presentations and are capped by Chapter 15, a set of applications for business presentation.

The final chapters in the book address many of the common contexts of business communication, including intrapersonal and interpersonal communication; negative news and crisis communication; intercultural and international communication; and groups, teams, and leadership.

Scott McLean's Business Communication for Success provides the range of coverage combined with real-world examples to meet course and student needs. With clear learning objectives, in-chapter and section exercises, and assessment outcomes, this text is suitable for traditional, hybrid, and online teaching environments.

Table of Contents
  • Chapter 1: Effective Business Communication
    • Section 1: Why Is It Important to Communicate Well?
    • Section 2: What Is Communication?
    • Section 3: Communication in Context
    • Section 4: Your Responsibilities as a Communicator
    • Section 5: Summary
    • Section 6: For More Information
  • Chapter 2: Delivering Your Message
    • Section 1: What Is Language?
    • Section 2: Messages
    • Section 3: Principles of Verbal Communication
    • Section 4: Language Can Be an Obstacle to Communication
    • Section 5: Emphasis Strategies
    • Section 6: Improving Verbal Communication
    • Section 7: Summary
    • Section 8: For More Information:
  • Chapter 3: Understanding Your Audience
    • Section 1: Self-Understanding Is Fundamental to Communication
    • Section 2: Perception
    • Section 3: Differences in Perception
    • Section 4: Getting to Know Your Audience
    • Section 5: Listening and Reading for Understanding
    • Section 6: Summary
    • Section 7: For More Information
  • Chapter 4: Effective Business Writing
    • Section 1: Oral Versus Written Communication
    • Section 2: How Is Writing Learned?
    • Section 3: Good Writing
    • Section 4: Style in Written Communication
    • Section 5: Principles of Written Communication
    • Section 6: Overcoming Barriers to Effective Written Communication
    • Section 7: Summary
    • Section 8: For More Information
  • Chapter 5: Writing Preparation
  • Chapter 6: Writing
  • Chapter 7: Revising & Presenting Your Writing
  • Chapter 8: Feedback in the Writing Process
  • Chapter 9: Business Writing in Action
    • Section 1: Text, E-mail, and Netiquette
    • Section 2: Memorandums and Letters
    • Section 3: Business Proposal
    • Section 4: Report
    • Section 5: Résumé
    • Section 6: Sales Message
    • Section 7: Public Service Announcement
    • Section 8: Summary
    • Section 9: For More Information
  • Chapter 10: Nonverbal Delivery
  • Chapter 11: Nonverbal Delivery
    • Section 1: Principles of Nonverbal Communication
    • Section 2: Types of Nonverbal Communication
    • Section 3: Movement in Your Speech
    • Section 4: Visual Aids
    • Section 5: Nonverbal Strategies for Success with Your Audience
    • Section 6: Skill Summary
    • Section 7: Summary
    • Section 8: For More Information
  • Chapter 12: Presentations to Inform
  • Chapter 13: Presentations to Persuade
  • Chapter 14: Intrapersonal and Interpersonal Business Communication
  • Chapter 15: Business Presentations in Action
    • Section 1: Soundbites & Quotables
    • Section 2: Telephone/VOIP Communication
    • Section 3: Meetings
    • Section 4: Celebrations: Toasts and Roasts
    • Section 5: Media Interviews
    • Section 6: Introducing a Speaker
    • Section 7: Accepting an Award
    • Section 8: Serving as Master of Ceremonies
    • Section 9: Viral Messages
    • Section 10: Summary
    • Section 11: For More Information
  • Chapter 16: Intercultural and International Business Communication
  • Chapter 17: Negative News and Crisis Communication
    • Section 1: Delivering a Negative News Message
    • Section 2: Eliciting Negative News
    • Section 3: Crisis Communication Plan
    • Section 4: Press Conferences
    • Section 5: Summary
    • Section 6: For More Information
Author(s):McLean, Scott
Publication Date: Mar 2010
License: Creative Commons
ISBN 10: 0-9823618-5-8
ISBN 13: 978-0-9823618-5-6
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