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Business Communication for Success by Scott McLean

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Description
Table of Contents
About the Author
Supplements

Publication Date: Mar 2010

License: Creative Commons

ISBN 10: 0-9823618-5-8

ISBN 13: 978-0-9823618-5-6

Don't feel like reading this description? Don't! You can listen to a podcast here of Scott discussing his textbook and teaching the Business Communication course.

This book is suited for Business Communication courses, but is also appropriate for Business English, Business Presentation, Professional Communication courses.

Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication.

Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.

Business Communication for Success also employs the Flat World Knowledge business model to create a fully modular text that can be customized to support a variety of courses in Business English, Business Presentation, Professional Communication, and related areas. The text is organized into four parts (which can be easily customized by you to suit your course needs): Chapters 1-3 focuses on a solid introduction to the principles of communication as applied to business. Chapters 4-8 cover the process and skills of writing for business and are capped by Chapter 9, a set of examples of business documents. Chapters 10-14 cover the process and skills of developing and delivering business presentations and are capped by Chapter 15, a set of applications for business presentation. The final chapters in the book address many of the common contexts of business communication, including intrapersonal and interpersonal communication; negative news and crisis communication; intercultural and international communication; and groups, teams, and leadership. Scott McLean's Business Communication for Success provides the range of coverage combined with real-world examples to meet course and student needs. With clear learning objectives, in-chapter and section exercises, and assessment outcomes, this text is suitable for traditional, hybrid, and online teaching environments.

About the Author
Acknowledgments
Dedications
Preface
Chapter 1: Effective Business Communication
Section 1: Why Is It Important to Communicate Well?
Section 2: What Is Communication?
Section 3: Communication in Context
Section 4: Your Responsibilities as a Communicator
Section 5: Additional Resources
Chapter 2: Delivering Your Message
Section 1: What Is Language?
Section 2: Messages
Section 3: Principles of Verbal Communication
Section 4: Language Can be an Obstacle to Communication
Section 5: Emphasis Strategies
Section 6: Improving Verbal Communication
Section 7: Additional Resources
Chapter 3: Understanding Your Audience
Section 1: Self-Understanding Is Fundamental to Communication
Section 2: Perception
Section 3: Differences in Perception
Section 4: Getting to Know Your Audience
Section 5: Listening and Reading for Understanding
Section 6: Additional Resources
Chapter 4: Effective Business Writing
Section 1: Oral versus Written Communication
Section 2: How Is Writing Learned?
Section 3: Good Writing
Section 4: Style in Written Communication
Section 5: Principles of Written Communication
Section 6: Overcoming Barriers to Effective Written Communication
Section 7: Additional Resources
Chapter 5: Writing Preparation
Section 1: Think, Then Write: Writing Preparation
Section 2: A Planning Checklist for Business Messages
Section 3: Research and Investigation: Getting Started
Section 4: Ethics, Plagiarism, and Reliable Sources
Section 5: Completing Your Research and Investigation
Section 6: Reading and Analyzing
Section 7: Additional Resources
Chapter 6: Writing
Section 1: Organization
Section 2: Writing Style
Section 3: Making an Argument
Section 4: Paraphrase and Summary versus Plagiarism
Section 5: Additional Resources
Chapter 7: Revising and Presenting Your Writing
Section 1: General Revision Points to Consider
Section 2: Specific Revision Points to Consider
Section 3: Style Revisions
Section 4: Evaluating the Work of Others
Section 5: Proofreading and Design Evaluation
Section 6: Additional Resources
Chapter 8: Feedback in the Writing Process
Section 1: Diverse Forms of Feedback
Section 2: Qualitative and Quantitative Research
Section 3: Feedback as an Opportunity
Section 4: Additional Resources
Chapter 9: Business Writing in Action
Section 1: Text, E-mail, and Netiquette
Section 2: Memorandums and Letters
Section 3: Business Proposal
Section 4: Report
Section 5: Résumé
Section 6: Sales Message
Section 7: Additional Resources
Chapter 10: Developing Business Presentations
Section 1: Before You Choose a Topic
Section 2: Choosing a Topic
Section 3: Finding Resources
Section 4: Myths and Realities of Public Speaking
Section 5: Overcoming Obstacles in Your Presentation
Section 6: Additional Resources
Chapter 11: Nonverbal Delivery
Section 1: Principles of Nonverbal Communication
Section 2: Types of Nonverbal Communication
Section 3: Movement in Your Speech
Section 4: Visual Aids
Section 5: Nonverbal Strategies for Success with Your Audience
Section 6: Additional Resources
Chapter 12: Organization and Outlines
Section 1: Rhetorical Situation
Section 2: Strategies for Success
Section 3: Building a Sample Speech
Section 4: Sample Speech Outlines
Section 5: Organizing Principles for Your Speech
Section 6: Transitions
Section 7: Additional Resources
Chapter 13: Presentations to Inform
Section 1: Functions of the Presentation to Inform
Section 2: Types of Presentations to Inform
Section 3: Adapting Your Presentation to Teach
Section 4: Diverse Types of Intelligence and Learning Styles
Section 5: Preparing Your Speech to Inform
Section 6: Creating an Informative Presentation
Section 7: Additional Resources
Chapter 14: Presentations to Persuade
Section 1: What Is Persuasion?
Section 2: Principles of Persuasion
Section 3: Functions of the Presentation to Persuade
Section 4: Meeting the Listener’s Basic Needs
Section 5: Making an Argument
Section 6: Speaking Ethically and Avoiding Fallacies
Section 7: Sample Persuasive Speech
Section 8: Elevator Speech
Section 9: Additional Resources
Chapter 15: Business Presentations in Action
Section 1: Sound Bites and Quotables
Section 2: Telephone/VoIP Communication
Section 3: Meetings
Section 4: Celebrations: Toasts and Roasts
Section 5: Media Interviews
Section 6: Introducing a Speaker
Section 7: Presenting or Accepting an Award
Section 8: Serving as Master of Ceremonies
Section 9: Viral Messages
Section 10: Additional Resources
Chapter 16: Intrapersonal and Interpersonal Business Communication
Section 1: Intrapersonal Communication
Section 2: Self-Concept and Dimensions of Self
Section 3: Interpersonal Needs
Section 4: Social Penetration Theory
Section 5: Rituals of Conversation and Interviews
Section 6: Conflict in the Work Environment
Section 7: Additional Resources
Chapter 17: Negative News and Crisis Communication
Section 1: Delivering a Negative News Message
Section 2: Eliciting Negative News
Section 3: Crisis Communication Plan
Section 4: Press Conferences
Section 5: Additional Resources
Chapter 18: Intercultural and International Business Communication
Section 1: Intercultural Communication
Section 2: How to Understand Intercultural Communication
Section 3: Common Cultural Characteristics
Section 4: Divergent Cultural Characteristics
Section 5: International Communication and the Global Marketplace
Section 6: Styles of Management
Section 7: The International Assignment
Section 8: Additional Resources
Chapter 19: Group Communication, Teamwork, and Leadership
Section 1: What Is a Group?
Section 2: Group Life Cycles and Member Roles
Section 3: Group Problem Solving
Section 4: Business and Professional Meetings
Section 5: Teamwork and Leadership
Section 6: Additional Resources

Scott McLean
Scott McLean is the Shadle-EdgeCombe Endowed Faculty Chair at Arizona Western College. He serves as the Professor of Speech Communication with an emphasis in Business Communication for a combined campus partnership with the University of Arizona and Northern Arizona University-Yuma.

Scott is the author of "The Basics of Speech Communication" and "The Basics of Interpersonal Communication", both currently published by Allyn & Bacon.

Beyond his classroom experience, Scott regularly serves as a communications advisor to industry. He has extensive experience and publications in the areas of health communication, safe and healthy work environments, and organizational and crisis communication. He has served as an evaluator on the United States National Institutes of Health's Small Business and Innovative Research (SBIR) since 1995. He served as an evaluator of educational programs for the Ministerio de Hacienda de Chile.

Scott studied at Pontificia Universidad Catolica de Chile and at Washington State University's Edward R. Murrow School of Communication. He and his family divide their time between Yuma, Arizona and Puerto Montt, Chile.

Instructor Manual

The Instructor Manual will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

Solutions Manual

For exercises that need a little more explanation, our Solutions Manual will take you step by step through solving the problem and offer explanations on the answer.

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

Test Item File

Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

Testbank for Import to Learning Management System

We have taken our test item file and created files to import into the following Learning Management Systems*: Blackboard, Angel, Moodle, WebCT. We also support a Respondus Neutral file that you can use to easily import our questions in any LMS supported by Respondus.

* Please note that only certain versions of each LMS are supported. Click on Supplements for detailed information.

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Review Supplements

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This book is not yet published. When it does, our customization features let you:

Drag-and-drop chapters into a new table of contents that suits your syllabus. Resequence and delete down to the section level!

Even better: Annotate content at the paragraph level, giving you fine grained control over the content to suit your exact needs.

Another benefit: No more being forced to switch to new editions. Ever. You move to new editions when you have time and when you see merit. Not when we do.

We have more to do: More cool features in the works, like adding your own authored content, as well as editing existing content all the way to the sentence level. Stay tuned.

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Business Communication for Success by Scott McLean

Scott McLean

Instructor Manual

Solutions Manual

PowerPoint Lecture Notes

Test Item File

Testbank for Import to Learning Management System

Test Generator

This book is not available for adoption

Adopt this book for your course

We are happy you want to adopt this Flat World Knowledge textbook for your course! You'll need to register as a user to get started.

Adopt this book for your course

This book is not available for customization

Features:

This book is not yet published. When it does, our customization features let you:

Your book has already been saved for print.

This book does not have any Educator Supplements