- About the Authors
- Chapter 1: What Is Economics?
- Chapter 2: Supply and Demand
- Chapter 3: Quantification
- Chapter 4: The U.S. Economy
- Chapter 5: Government Interventions
- Chapter 6: Trade
- Chapter 7: Externalities
- Chapter 8: Public Goods
- Chapter 9: Producer Theory: Costs
- Chapter 10: Producer Theory: Dynamics
- Chapter 11: Investment
- Chapter 12: Consumer Theory
- Chapter 13: Applied Consumer Theory
- Chapter 14: General Equilibrium
- Chapter 15: Monopoly
- Chapter 16: Games Strategic Behavior
- Chapter 17: Imperfect Competition
- Chapter 18: Information
- Chapter 19: Agency Theory
- Chapter 20: Auctions
- Chapter 21: Antitrust
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Mathematical Cleanup
Learning Objectives
Are there important details that haven’t been addressed in the presentation of utility maximization?
What happens when consumers buy none of a good?
Let us revisit the maximization problem considered in this chapter to provide conditions under which local maximization is global. The consumer can spend M on either or both of two goods. This yields a payoff of When is this problem well behaved? First, if h is a concave function of x, which implies [61] then any solution to the first-order condition is, in fact, a maximum. To see this, note that entails is decreasing. Moreover, if the point x* satisfies then for x ≤ x*, and for x ≥ x*, because gets smaller as x gets larger, and Now consider x ≤ x*. Since h is increasing as x gets larger. Similarly, for x ≥ x*, which means that h gets smaller as x gets larger. Thus, h is concave and means that h is maximized at x*.
Thus, a sufficient condition for the first-order condition to characterize the maximum of utility is that for all x, pX, pY, and M. Letting this is equivalent to for all z > 0.
In turn, we can see that this requires (i) u11 ≤ 0 (z = 0), (ii) u22 ≤ 0 (z→∞), and (iii) In addition, since
(i), (ii), and (iii) are sufficient for
Therefore, if (i) u11 ≤ 0, (ii) u22 ≤ 0, and (iii) a solution to the first-order conditions characterizes utility maximization for the consumer.
When will a consumer specialize and consume zero of a good? A necessary condition for the choice of x to be zero is that the consumer doesn’t benefit from consuming a very small x; that is, This means that
or
Moreover, if the concavity of h is met, as assumed above, then this condition is sufficient to guarantee that the solution is zero. To see this, note that concavity of h implies is decreasing. Combined with this entails that h is maximized at 0. An important class of examples of this behavior is quasilinear utility. Quasilinear utility comes in the form u(x, y) = y + v(x), where v is a concave function ( for all x). That is, quasilinear utilityquasilinear utilityUtility that is additively separable. is utility that is additively separable.
Figure 12.14. Quasilinear isoquants

The procedure for dealing with corners is generally this. First, check concavity of the h function. If h is concave, we have a procedure to solve the problem; when h is not concave, an alternative strategy must be devised. There are known strategies for some cases that are beyond the scope of this text. Given h concave, the next step is to check the endpoints and verify that (for otherwise x = 0 maximizes the consumer’s utility) and (for otherwise y = 0 maximizes the consumer’s utility). Finally, at this point we seek the interior solution With this procedure, we can ensure that we find the actual maximum for the consumer rather than a solution to the first-order conditions that don’t maximize the consumer’s utility.
Key Takeaways
Conditions are available that ensure that the first-order conditions produce a utility maximum.
With convex preferences, zero consumption of one good arises when utility is decreasing in the consumption of one good, spending the rest of income on the other good.
Exercise
Demonstrate that the quasilinear consumer will consume zero X if and only if and that the consumer instead consumes zero Y if The quasilinear utility isoquants, for are illustrated in Figure 12.14, “Quasilinear isoquants”. Note that, even though the isoquants curve, they are nonetheless parallel to each other.
[61] The definition of concavity is such that h is concave if 0 < a < 1 and for all x, y, h(ax + (1 – a)y) ≥ ah(x) + (1 – a)h(y). It is reasonably straightforward to show that this implies the second derivative of h is negative; and if h is twice differentiable, the converse is true as well.

Cite this Content
Citation Information
APA Format:McAfee, R. Preston., and Lewis, Tracy R.., Introduction to Economic Analysis. Retrieved Mar 18, 2010 from http://www.flatworldknowledge.com/node/29467 .
MLA Format:McAfee, R. Preston, , and Tracy R. Lewis. Introduction to Economic Analysis. 1969 . Flat World Knowledge. 18 Mar, 2010. <http://www.flatworldknowledge.com/node/29467> .
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