- Book Options and Supplements
- About the Authors
- Chapter 1: What Is Economics?Print Chapter|
Chapter 1 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 1 Study Aid Package has been added to your cart for $2.49.
- Chapter 2: Supply and DemandPrint Chapter|
Chapter 2 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 2 Study Aid Package has been added to your cart for $2.49.
- Chapter 3: QuantificationPrint Chapter|
Chapter 3 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 3 Study Aid Package has been added to your cart for $2.49.
- Chapter 4: The U.S. EconomyPrint Chapter|
Chapter 4 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 4 Study Aid Package has been added to your cart for $2.49.
- Chapter 5: Government InterventionsPrint Chapter|
Chapter 5 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 5 Study Aid Package has been added to your cart for $2.49.
- Chapter 6: TradePrint Chapter|
Chapter 6 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 6 Study Aid Package has been added to your cart for $2.49.
- Chapter 7: ExternalitiesPrint Chapter|
Chapter 7 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 7 Study Aid Package has been added to your cart for $2.49.
- Chapter 8: Public GoodsPrint Chapter|
Chapter 8 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 8 Study Aid Package has been added to your cart for $2.49.
- Chapter 9: Producer Theory: CostsPrint Chapter|
Chapter 9 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 9 Study Aid Package has been added to your cart for $2.49.
- Chapter 10: Producer Theory: DynamicsPrint Chapter|
Chapter 10 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 10 Study Aid Package has been added to your cart for $2.49.
- Chapter 11: InvestmentPrint Chapter|
Chapter 11 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 11 Study Aid Package has been added to your cart for $2.49.
- Chapter 12: Consumer TheoryPrint Chapter|
Chapter 12 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 12 Study Aid Package has been added to your cart for $2.49.
- Chapter 13: Applied Consumer TheoryPrint Chapter|
Chapter 13 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 13 Study Aid Package has been added to your cart for $2.49.
- Chapter 14: General EquilibriumPrint Chapter|
Chapter 14 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 14 Study Aid Package has been added to your cart for $2.49.
- Chapter 15: MonopolyPrint Chapter|
Chapter 15 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 15 Study Aid Package has been added to your cart for $2.49.
- Chapter 16: Games Strategic BehaviorPrint Chapter|
Chapter 16 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 16 Study Aid Package has been added to your cart for $2.49.
- Chapter 17: Imperfect CompetitionPrint Chapter|
Chapter 17 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 17 Study Aid Package has been added to your cart for $2.49.
- Chapter 18: InformationPrint Chapter|
Chapter 18 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 18 Study Aid Package has been added to your cart for $2.49.
- Chapter 19: Agency TheoryPrint Chapter|
Chapter 19 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 19 Study Aid Package has been added to your cart for $2.49.
- Chapter 20: AuctionsPrint Chapter|
Chapter 20 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 20 Study Aid Package has been added to your cart for $2.49.
- Chapter 21: AntitrustPrint Chapter|
Chapter 21 Print–It–Yourself has been added to your cart for $1.99.
Chapter Study AidsChapter 21 Study Aid Package has been added to your cart for $2.49.
There are no key terms for this page.
Mathematical Cleanup
Learning Objectives
Are there important details that haven’t been addressed in the presentation of utility maximization?
What happens when consumers buy none of a good?
Let us revisit the maximization problem considered in this chapter to provide conditions under which local maximization is global. The consumer can spend M on either or both of two goods. This yields a payoff of When is this problem well behaved? First, if h is a concave function of x, which implies [61] then any solution to the first-order condition is, in fact, a maximum. To see this, note that entails is decreasing. Moreover, if the point x* satisfies then for x ≤ x*, and for x ≥ x*, because gets smaller as x gets larger, and Now consider x ≤ x*. Since h is increasing as x gets larger. Similarly, for x ≥ x*, which means that h gets smaller as x gets larger. Thus, h is concave and means that h is maximized at x*.
Thus, a sufficient condition for the first-order condition to characterize the maximum of utility is that for all x, pX, pY, and M. Letting this is equivalent to for all z > 0.
In turn, we can see that this requires (i) u11 ≤ 0 (z = 0), (ii) u22 ≤ 0 (z→∞), and (iii) In addition, since
(i), (ii), and (iii) are sufficient for
Therefore, if (i) u11 ≤ 0, (ii) u22 ≤ 0, and (iii) a solution to the first-order conditions characterizes utility maximization for the consumer.
When will a consumer specialize and consume zero of a good? A necessary condition for the choice of x to be zero is that the consumer doesn’t benefit from consuming a very small x; that is, This means that
or
Moreover, if the concavity of h is met, as assumed above, then this condition is sufficient to guarantee that the solution is zero. To see this, note that concavity of h implies is decreasing. Combined with this entails that h is maximized at 0. An important class of examples of this behavior is quasilinear utility. Quasilinear utility comes in the form u(x, y) = y + v(x), where v is a concave function ( for all x). That is, quasilinear utilityquasilinear utilityUtility that is additively separable. is utility that is additively separable.
Figure 12.14. Quasilinear isoquants

The procedure for dealing with corners is generally this. First, check concavity of the h function. If h is concave, we have a procedure to solve the problem; when h is not concave, an alternative strategy must be devised. There are known strategies for some cases that are beyond the scope of this text. Given h concave, the next step is to check the endpoints and verify that (for otherwise x = 0 maximizes the consumer’s utility) and (for otherwise y = 0 maximizes the consumer’s utility). Finally, at this point we seek the interior solution With this procedure, we can ensure that we find the actual maximum for the consumer rather than a solution to the first-order conditions that don’t maximize the consumer’s utility.
Key Takeaways
Conditions are available that ensure that the first-order conditions produce a utility maximum.
With convex preferences, zero consumption of one good arises when utility is decreasing in the consumption of one good, spending the rest of income on the other good.
Exercise
Demonstrate that the quasilinear consumer will consume zero X if and only if and that the consumer instead consumes zero Y if The quasilinear utility isoquants, for are illustrated in Figure 12.14, “Quasilinear isoquants”. Note that, even though the isoquants curve, they are nonetheless parallel to each other.
[61] The definition of concavity is such that h is concave if 0 < a < 1 and for all x, y, h(ax + (1 – a)y) ≥ ah(x) + (1 – a)h(y). It is reasonably straightforward to show that this implies the second derivative of h is negative; and if h is twice differentiable, the converse is true as well.

Citation Information
APA Format:McAfee, R. Preston., and Lewis, Tracy R.., Introduction to Economic Analysis. Retrieved Sep 2, 2010 from http://www.flatworldknowledge.com/node/29467 .
MLA Format:McAfee, R. Preston, , and Tracy R. Lewis. Introduction to Economic Analysis. 1969 . Flat World Knowledge. 2 Sep, 2010. <http://www.flatworldknowledge.com/node/29467> .
Chapter 12 Print–It–Yourself has been added to your cart for $1.99.
This book is not available for adoption
Adopt this book for your course
We are happy you want to adopt this Flat World Knowledge textbook for your course! You'll need to register as a user to get started.
Why? Registering allows you to post your course's information on our website so students can find their book, and gives you access to My(flat)World where you can keep track of all the books you adopt.
Are you a new user? Sign up here for free.
Adopt this book for your course
Thank you for your interest in adopting this book for your class. It is NOT YET PUBLISHED. When it is, you will click this button and:
Fill out a short adoption form. When you submit it, we will generate (and send to you) a URL that is unique to your class. That is where your students will go to get their free online book, or to purchase affordable alternatives.
You will also be able to print out this adoption form and bring it to the bookstore so that they can order and sell copies locally of the softcover print version.
This book is not available for customization
You must log in to customize textbooks.
New user? Sign up here for free, and give it a try.
Features:
Drag-and-drop chapters into a new table of contents that suits your syllabus. Resequence and delete down to the section level!
Even better: Annotate content at the paragraph level, giving you fine grained control over the content to suit your exact needs.
Another benefit: No more being forced to switch to new editions. Ever. You move to new editions when you have time and when you see merit. Not when we do.
We have more to do: More cool features in the works, like adding your own authored content, as well as editing existing content all the way to the sentence level. Stay tuned.
This book is not yet published. When it does, our customization features let you:
Drag-and-drop chapters into a new table of contents that suits your syllabus. Resequence and delete down to the section level!
Even better: Annotate content at the paragraph level, giving you fine grained control over the content to suit your exact needs.
Another benefit: No more being forced to switch to new editions. Ever. You move to new editions when you have time and when you see merit. Not when we do.
We have more to do: More cool features in the works, like adding your own authored content, as well as editing existing content all the way to the sentence level. Stay tuned.
Your book has already been saved for print.
You typically should not customize your book further. If your bookstore or students have already ordered the book they will not see your future changes.
If you choose to make further customizations you can do so by choosing 'customize' for this book from My Flatworld
This book does not have any Educator Supplements
Only approved educators have access to the supplements for this textbook. Please note: Educator access is manually approved within approximately 48 business hours after your registration.
If you already have an account and have been approved as an educator, then please login.
Are you a new user? Sign up for free.
You can also feel free to contact us regarding this matter.