Launch! Advertising and Promotion in Real Time
by Michael Solomon, Lisa Duke Cornell, Amit Nizan
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- Book Options and Supplements
- About the Authors
- Acknowledgments
- Preface
- Chapter 1: Meet SS+K: A Real Agency Pitches a Real ClientPrint Chapter|
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- Chapter 2: A User’s Manual: Advertising, Promotion and Marketing EssentialsPrint Chapter|
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- Chapter 3: Advertising and SocietyPrint Chapter|
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- Chapter 4: Consumers and the Communications Process: SS+K Gets to Know Its ConsumersPrint Chapter|
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- Section 1: From Talking to Consumers to Talking With Consumers
- Section 2: Is the Medium the Message? Components of Communications
- Section 3: Diffusion of Innovations
- Section 4: Decision Making
- Section 5: Internal Influences on Consumers
- Section 6: External Influences on Consumers
- Section 7: Culture, Globalization, and Advertising
- Section 8: Exercises
- Chapter 5: Know Your Audience: SS+K Learns All About msnbc.com, Inside and OutPrint Chapter|
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- Chapter 6: Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News ConsumerPrint Chapter|
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- Chapter 7: Decide What You Can Afford to Say: msnbc.com Sets the BudgetPrint Chapter|
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- Chapter 8: Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the BriefPrint Chapter|
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- Chapter 9: Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media TacticsPrint Chapter|
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- Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Client’s New Branding MessagePrint Chapter|
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- Chapter 11: Execute on All Platforms: SS+K Goes into Production OverdrivePrint Chapter|
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- Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand StoryPrint Chapter|
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- Chapter 13: Launch! msnbc.com’s First-Ever Branding CampaignPrint Chapter|
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- Chapter 14: ROI: msnbc.com Decides if the Campaign WorkedPrint Chapter|
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There are no key terms for this page.
Screensaver
Figure 13.10.
The NewsSkimmer screensaver pulls live RSS headlines from msnbc.com while the computer is sleeping. It is also fully customizable so the user can choose which feeds she wants to receive. SS+K worked with BEAM Interactive to produce the banners.
Video Spotlight
Amit Nizan, Matt Ferrin, and Sam Mazur
Sam Mazur, Matt Ferrin, and Amit Nizan explain the NewsSkimmer.
Citation Information
APA Format:Solomon, Michael., Duke Cornell, Lisa., and Nizan, Amit., Launch! Advertising and Promotion in Real Time. Retrieved Sep 2, 2010 from http://www.flatworldknowledge.com/node/28421 .
MLA Format:Solomon, Michael, Duke Cornell, Lisa, , and Amit Nizan. Launch! Advertising and Promotion in Real Time. 1969 . Flat World Knowledge. 2 Sep, 2010. <http://www.flatworldknowledge.com/node/28421> .
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