At 28, Ben is in his prime. Although tall, dark, and handsome enough to be a movie star, Ben’s real passion is culinary, not thespian. Nothing pleases him more than applying what he learned earning his degrees in hospitality and nutrition to prepare delicious yet healthy appetizers, entrees, and desserts for restaurant-goers. He chafes, therefore, when the owner of the restaurant for which he works forces him to use cheaper, but less nutritional, ingredients in his recipes. Ben wants to be his own boss and thinks he sees a demand for his style of tasty, healthy cuisine. Trouble is, Ben, like most people, came from humble roots. He doesn’t have enough money to start his own restaurant, and he’s having difficulty borrowing what he needs because of some youthful indiscretions concerning money. If Ben is right, and he can obtain financing, his restaurant could become a chain that might revolutionize America’s eating habits, rendering Eric Schlosser’s exposé of the U.S. retail food industry, Fast Food Nation (2001),^[1] as obsolete as The Jungle (1901),^[2] Upton Sinclair’s infamous description of the disgusting side of the early meatpacking industry. If Ben can get some financial help but is wrong about Americans preferring natural ingredients to hydrogenized this and polysaturated that, he will have wasted his time and his financial backers may lose some money. If he cannot obtain financing, however, the world will never know whether his idea was a good one or not. Ben’s a good guy, so he probably won’t turn to drugs and crime but his life will be less fulfilling, and Americans less healthy, if he never has a chance to pursue his dream.

Married for a decade, Rose and Joe also had a dream, the American Dream, a huge house with a big, beautiful yard in a great neighborhood. The couple could not really afford such a home, but they found a lender that offered them low monthly payments. It seemed too good to be true because it was. Rose and Joe unwittingly agreed to a negative amortization mortgagenegative amortization mortgageA mortgage with periodic payments lower than what would be required to pay the interest on the loan. Instead of declining over time, the principal owed increases as unpaid interest is added to it. with a balloon paymentballoon paymentA principal payment due in a large lump sum, usually at the end of the loan period.. Their monthly payments were so low because they paid just part of the interest due each year and none of the (growing) principal. When housing prices in their area began to slide downward, the lender foreclosed, although they had never missed a payment. They lost their home and, worse, their credit. The couple now rents a small apartment and harbors a deep mistrust of the financial system.

Rob and Barb had a more modest dream of a nice house in a good location with many conveniences, a low crime rate, and a decent public school system. They found a suitable home, had their offer accepted, and obtained a conventional thirty-year mortgage. But they too discovered that their ignorance of the financial system came with a price when they had difficulty selling their old house. They put it up for sale just as the Federal Reserve,^[3] America’s central bank (monetary authority), decided to raise the interest rateinterest rateThe price of borrowed money. because the economy, including the housing market, was too hot (growing too quickly), portending a higher price level across the economy (inflation). Higher interest meant it was more expensive to borrow money to buy a house (or anything else for that matter). To compensate, buyers decreased the amount they were willing to offer and in some cases stopped looking for a new home entirely. Unable to pay the mortgage on both houses, Rob and Barb eventually sold their old house for much less than they had hoped. The plasma TV, new carpeting, playground set in the yard, sit-down mower, and other goods they planned to buy evaporated. That may have been good for the economy by keeping inflation in check, but Rob and Barb, like Rose, Joe, and Ben, wished they knew more about the economics of money, banking, and interest rates.

Samantha too wished that she knew more about the financial system, particularly foreign exchangeforeign exchangeBuying and selling of foreign currencies, for example, the British pound, the Japanese yen, and the European Union’s euro.. Sam, as her friends called her, had grown up in Indiana, where she developed a vague sense that people in other countries use money that is somehow different from the U.S. dollar. But she never gave the matter much thought, until she spent a year in France as an exchange student. With only $15,000 in her budget, she knew that things would be tight. As the dollar depreciated (lost value) vis-à-vis France’s currency, the euro, she found that she had to pay more and more dollars to buy each euro. Poor Sam ran through her budget in six months. Unable to obtain employment in France, she returned home embittered, her conversational French still vibrating with her Indiana twang.

Jorge would have been a rich man today if his father had not invested his inheritance in U.S. government bonds in the late 1960s. The Treasury promptly paid the interest contractually due on those bonds, but high rates of inflation and interest in the 1970s and early 1980s reduced their prices and wiped out most of their purchasing power. Instead of inheriting a fortune, Jorge received barely enough to buy a midsized automobile. That his father had worked so long and so hard for so little saddened Jorge. If only his father had understood a few simple facts: when the supply of money increases faster than the demand for it, prices rise and inflation ensues. When inflation increases, so too do nominal interest rates. And when interest rates rise, the prices of bonds (and many other types of assets that pay fixed sums) fall. Jorge’s father didn’t lack intelligence, and he wasn’t even atypical. Many people, even some otherwise well-educated ones, do not understand the basics of money, banking, and finance. And they and their loved ones pay for it, sometimes dearly.

Madison knows that all too well. Her grandparents didn’t understand the importance of portfolio diversification (the tried-and-true rule that you shouldn’t put all of your eggs in one basket), so they invested their entire life savings in a single company, Enron.^[4] They lost everything (except their Social Security checks)^[5] after that bloated behemoth went bankrupt in December 2001. Instead of lavishing her with gifts, Madison’s grandparents drained resources away from their granddaughter by constantly seeking handouts from Madison’s parents. When the grandparents died—without life insurancelife insuranceA contract that promises to pay a sum of money to beneficiaries upon the death of an insured person., yet another misstep—Madison’s parents had to pay big bucks for their “final expenses.”^[6]