- Book Options and Supplements
- About the Author
- Acknowledgments
- Dedications
- Preface
- Chapter 1: Effective Business CommunicationPrint Chapter|
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- Chapter 2: Delivering Your MessagePrint Chapter|
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- Chapter 3: Understanding Your AudiencePrint Chapter|
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- Chapter 4: Effective Business WritingPrint Chapter|
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- Chapter 5: Writing PreparationPrint Chapter|
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- Section 1: Think, Then Write: Writing Preparation
- Section 2: A Planning Checklist for Business Messages
- Section 3: Research and Investigation: Getting Started
- Section 4: Ethics, Plagiarism, and Reliable Sources
- Section 5: Completing Your Research and Investigation
- Section 6: Reading and Analyzing
- Section 7: Additional Resources
- Chapter 6: WritingPrint Chapter|
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- Chapter 7: Revising and Presenting Your WritingPrint Chapter|
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- Chapter 8: Feedback in the Writing ProcessPrint Chapter|
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- Chapter 9: Business Writing in ActionPrint Chapter|
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- Chapter 10: Developing Business PresentationsPrint Chapter|
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- Chapter 11: Nonverbal DeliveryPrint Chapter|
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- Chapter 13: Presentations to InformPrint Chapter|
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- Section 1: Functions of the Presentation to Inform
- Section 2: Types of Presentations to Inform
- Section 3: Adapting Your Presentation to Teach
- Section 4: Diverse Types of Intelligence and Learning Styles
- Section 5: Preparing Your Speech to Inform
- Section 6: Creating an Informative Presentation
- Section 7: Additional Resources
- Chapter 14: Presentations to PersuadePrint Chapter|
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- Section 1: What Is Persuasion?
- Section 2: Principles of Persuasion
- Section 3: Functions of the Presentation to Persuade
- Section 4: Meeting the Listener’s Basic Needs
- Section 5: Making an Argument
- Section 6: Speaking Ethically and Avoiding Fallacies
- Section 7: Sample Persuasive Speech
- Section 8: Elevator Speech
- Section 9: Additional Resources
- Chapter 15: Business Presentations in ActionPrint Chapter|
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- Section 1: Sound Bites and Quotables
- Section 2: Telephone/VoIP Communication
- Section 3: Meetings
- Section 4: Celebrations: Toasts and Roasts
- Section 5: Media Interviews
- Section 6: Introducing a Speaker
- Section 7: Presenting or Accepting an Award
- Section 8: Serving as Master of Ceremonies
- Section 9: Viral Messages
- Section 10: Additional Resources
- Chapter 16: Intrapersonal and Interpersonal Business CommunicationPrint Chapter|
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- Chapter 17: Negative News and Crisis CommunicationPrint Chapter|
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- Chapter 18: Intercultural and International Business CommunicationPrint Chapter|
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- Section 1: Intercultural Communication
- Section 2: How to Understand Intercultural Communication
- Section 3: Common Cultural Characteristics
- Section 4: Divergent Cultural Characteristics
- Section 5: International Communication and the Global Marketplace
- Section 6: Styles of Management
- Section 7: The International Assignment
- Section 8: Additional Resources
- Chapter 19: Group Communication, Teamwork, and LeadershipPrint Chapter|
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Citation Information
APA Format:McLean, Scott., Business Communication for Success. Retrieved Sep 2, 2010 from http://www.flatworldknowledge.com/node/69856 .
MLA Format:McLean, Scott. Business Communication for Success. 1969 . Flat World Knowledge. 2 Sep, 2010. <http://www.flatworldknowledge.com/node/69856> .
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